The importance of Missed
call service is increasing day by day. It is one of the best methods for any
brand to engage and involve clients across any industry vertical. It paves the
way for reaching out to the target audience ahead of time.
The cost effectiveness of
Missed call service makes it meritorious compared to other customer engagement
tools. Moreover, the Missed call service is probably the most effective means
to engage with the target audience if it is in a region where internet
penetration is low. Also, when a business wants to provide a Call to Action to
an online client who wants to engage with it offline, Missed Call service
becomes a good tool.
The Missed Call service
market is getting very competitive because of many entrants in this market.
Ozonetel, a Telco grade cloud communications platform is on the forefront in
the Missed Call Service play. It has received global recognition for the Kan
Khajura Tesan campaign that has enabled Hindustan Unilever reach around 34
million users in a year in the media dark regions in India. Ozonetel has handled
more than a billion missed calls so far.
What can a business do with Missed call
Service?
One of the biggest
challenges for the marketers who advertise across various media is to find the
best mechanism to measure the ROI from any campaign. Missed calls is a
significant marketing tool that can help capture 100% of the leads coming in
from various media thus enabling permit businesses to make tactical and cost
effective judgments. Businesses can get real time response on client experience
on service/product and if essential they can take necessary measures if they
feel their service is below the mark. For the past four years, Ozonetel has
been supporting Missed calls on its platform.
